The Three Branding Must-Haves for your Small Business

In the competitive business world, every consumer has unlimited choices, whether they are buying from an online store or offline. So, if you want to convince customers to select your business over your opponents, you need to build a powerful and unique brand image.  

How will you convince them? Being a branding agency in Dubai, Bubblegum Business Solutions can help you in presenting your brand image in such a way that every aspect of the design will depict a story of the business, the story of what it represents and all you stand.

As a matter of fact, the brand image of your business is just like a business card that you will present you in the marketplace. It is a kind of obligation or requirement for your brand image that it should clearly define who you are and what valuable goods and services you provide.

While launching your business in the market, we all want to produce excellent products and services, and more importantly, to have a positive mark or experience with the customers, whether they had direct contact with your business or not.

Let’s dive into article to understand branding must-haves for your small business so that you can make a mark as an entrepreneur successfully.

#1 Meaningful Marketing Collateral

“Those who stand for nothing fall for anything”- said by Alexander Hamilton.

You must have heard this saying while setting up the business or meeting with the successful entrepreneur. So, what do you understand by reading this quote? This means that you don’t need to get settled at one point just to feel safe. In fact, always look for those things, which can help you identify yourself in the mob.

Whether you are applying this adage in your personal or professional life, you need to make sure that you are not going to quench the thirst of your success just by selecting one way to feel safe.

Similarly, for the brand image; brands always need to secure their positions and exhibit personality and emotion for consumers to make real and meaningful connections with them.  

Think about the most celebrated brands of the last century- Coca-Cola, Apple, and Nike all have human qualities to them.  Because the emotions of these brands are palpable at every level.

We seriously bring them into our homes, love them, and we make them a part of our everyday lives because they stand for the same things we do. Therefore, just think about an idea and present it in a more engaged and realistic way that no one can restrain themselves from buying.

If you want to make a memorable and meaningful marketing scheme, then look no further. Bubblegum Business Solutions, branding agency in Dubai, will leave no stone unturned in ensuring every facet of the marketing scheme is effectively looked into and made positive use of.

#2 A Influential Logo

While choosing the logo design for your small business, you need to make sure that it must be influential and unique. As we know that logo is the face of every business. So, it needs to be memorable, instantly recognizable, and cue the product/service you are offering.

More importantly, you need to pay full attention while selecting color, layout, and themes of the logo design. It has been found that the colors of the brand image helps to increase brand awareness by as much as 80%.

Do you want to know the reason? Well, it’s the nature of the human brain; we literally recognize color long before we can decipher words. That’s why we often associate certain colors with particular brands.  

Before making any decision, look at the logo designs of other brands  and ask yourself the following questions:

  • Does it read well in print, on package and online?
  • Is it appropriate for the category so consumers can relate it to a product or service?  Yet does it stand out enough to be memorable?
  • Is it cueing the emotional response you are hoping for?
  • Is it appropriate for the consumers, cultures, and subcultures that will be receiving it?
  • Does it work in both black and white and in color?
  • Does it convey the brand personality?

Moreover, if you want help for designing your logo, then Bubblegum Business Solutions, a branding agency in Dubai can help you with it. We don’t believe in just creating something in a hurry.

#3 An Optimized Website

Well, anybody can create a website for their business. But the real thing that matters here is its optimization. Frankly speaking, it is somewhat harder to prepare an optimized website for good user experience.  

Basically, the website is truly a precious tool for telling your brand story, engaging with consumers in real-time, and proving your credibility. Of course, you don’t want to lose your customers just because of some errors in the website designing because good sites always balance design and functionality.

Bottom Line

Your brand is the platform where you have built other aspects of the business; therefore, it is critical to your business’ success. But you don’t need to worry, because being a branding agency in Dubai, Bubblegum Business Solutions will help you to create a wonderful and unique branding image that best relates to your target audience.

We are a one-stop-service center who will help you in creating a website, logo, and complete branding requirements with the highest quality and level of designs in the market that will set your brand apart.

Let us help you in making your brand image!

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