Bubblegum may obtain the following types of information from you or concerning your computer or device (“Information”), which may include information that can be used to identify you as specified below (“Personally Identifiable Information”):
- Email Address
- Mailing Address
- Telephone Number(s)
- Credit Card Information
- Blog or Website URL
- Social Networking Handle or Username
- Demographic Information (e.g., age, gender, interests, and preferences)
- Professional Title
- Activities or Content Viewed on Bubblegum
- Information Collected Automatically ( detailed below )
- Information Received from Third Parties ( detailed below )
In certain cases, we may request that you provide some of the Information identified above in order to obtain specific products or services (such as registering for webinars or logging in to download reports). If you choose not to provide the Information we request, you may still use Bubblegum, but you may be unable to access certain features or services. When you register to receive any products or services from Bubblegum or provide information to Bubblegum in any other manner, you agree to provide only true, accurate, current and complete information.
Bubblegum may automatically receive and log certain types of information when you visit or interact with our websites, services, mobile applications or other products, including:
- Browser Information
- Operating System Information
- Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
- IP Address
- Internet Service Provider
- Content Viewed
- Geographic Location
- Connection Speed
- Time of Visit
- Referring Site, Application, or Service
- Registration Time
Events and Webinars
If you register for events or webinars provided by Bubblegum, we may receive Information about you from the service providers that host or process registration for these programs or that provide other services to support these programs (such as technical support), which may include certain Personally Identifying Information identified above.
If you choose to use any third party website or service that is integrated with Bubblegum, including a third party social networking or blogging site, such as LinkedIn, Facebook, Twitter or WordPress (“Third Party Websites”) – or if you use any Bubblegum application provided through any Third Party Website – we may receive Information, including Personally Identifying Information, from such Third Party Websites, including, but not limited to:
- Nickname or Username
- Photo or Graphic Avatar
- Unique Third Party Website Identifier (e.g., Facebook User ID)
- Biographical or Demographic Information (e.g. professional title, gender, college attended, etc.)
- Likes and Interests
- Any Information That Is Publicly Available on Third Party Websites
For example, Bubblegum may offer the ability to use certain Third Party Websites to facilitate your registration on Bubblegum. We may also use information about your profile and connections on Third Party Websites to allow you to share or connect with your friends and contacts on Bubblegum or to personalize your experience. In addition, Bubblegum offers “plug ins” and “widgets” from various Third Party Websites that allow you to share Bubblegum content off of our service, as discussed in “Disclosure of Information to Third Parties”.
Usage of Information
We use the Information we obtain from or concerning you or your computer or device to provide Bubblegum products and services, fulfill your requests, improve our products and services, personalize and tailor your experience on Bubblegum, operate our business, and understand how users are engaging with Bubblegum.
In addition, we may use Information from or concerning you or your computer or device to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For example, we may periodically send promotional materials or notifications related to our products and services to the email address associated with your account.
Bubblegum may place “cookies” on your computer or device that may contain anonymous Information that is associated with you. Cookies are small text files a website uses to recognize users, and are typically placed on your hard disk by a web server. Cookies contain information that can later be read by a web server in the domain (here, Bubblegum) that issued the cookie to you or that, in some cases, can be read by a third party domain.
Our cookies may record Information about your use of Bubblegum so that we can provide a continuous and more personalized experience for you, including for one or more of the following purposes: to help identify visitors; assess usage patterns; identify preferences; control the display of ads; diagnose problems with our servers; gather demographic information; analyze trends and usage patterns; conduct research; deliver editorial content; record registration and personalized information; and otherwise administer Bubblegum products and services.
Reviewing and Modifying Information
We offer several ways for you to update Personally Identifying Information that is obtained and stored by Bubblegum, or to change your account preferences on Bubblegum:
If you have an online account with Bubblegum, you can update or change your account information by emailing [email protected]
You may unsubscribe to any of our e-mail updates or products by following the unsubscribe instructions in the body of any message (see Email or Text Message Communications below)
You may contact us at [email protected]
Bubblegum uses third parties, such as EventBrite, to process registration for Bubblegum events and programs. Bubblegum may provide your Information (including Personally Identifying Information) to such registration services when you register for a Bubblegum event or program. In addition, as discussed below, Bubblegum (or its third party registration service) may provide your Information (including Personally Identifying Information) to companies that sponsor or underwrite portions of an event that you register for, attend, or view. Bubblegum uses third parties, such as GoToWebinar, Wufoo, and Wistia, to process registration and/or host and provide technical support for Bubblegum webinars. If you register for and/or download or view a Bubblegum webinar, Bubblegum may provide your Information (including Personally Identifying Information) to these third parties to facilitate registration and access to the webinar. In addition, as discussed below, Bubblegum (or its third party registration service) may provide your Information (including Personally Identifying Information) to companies that sponsor or underwrite portions of a webinar that you register for, download, or view.
Bubblegum website services are hosted by an enterprise web publishing platform. All Information obtained and stored by Bubblegum websites are processed and stored on servers that are owned and operated by our web publishing platform.
If you have elected to register for one of our sponsored webinars or events, or to access research or content from Bubblegum, we may share your Information (including Personally Identifying Information) with business partner(s) and/or sponsor(s) of the webinar, event, research and/or content. You agree that these sponsor(s) and/or business partner(s) may use your Personally Identifying Information to contact you to provide additional information about their products or services.
Bubblegum offers the ability to share Bubblegum content on Third Party Websites, including social networking and blogging services such as LinkedIn or Facebook, through “plugins” or “widgets” (such as LinkedIn’s “in” button or Facebook’s “Like” button). When you elect to share content and information with others on Third Party Websites, Bubblegum may transmit your Information (including Personally Identifying Information) to such Third Party Websites. This Information may be visible on the Third Party Website to anyone who has access to that content or Information. Your decision to share information in this manner is completely voluntary. You should ensure that you are comfortable with how Third Party Websites may share your Information by reviewing their privacy policies and/or modifying your privacy settings directly on those Third Party Websites.
Advertisers and Analytics
As discussed in (“Third-Party Advertising on Bubblegum”), Bubblegum uses third party advertisers, including ad networks, to provide advertising on its websites. In addition, as discussed in (“Analytics Services”), Bubblegum uses third party analytics products to obtain information about how users are using and interacting with Bubblegum. These third parties may receive Information (including Personally Identifying Information) from Bubblegum as discussed in greater detail in (“Security and Protection of Personally Identifying Information”).
In addition, Bubblegum uses third party analytics providers and products to obtain, compile and analyze Information (that may include Personally Identifying Information) about how users are using and interacting with Bubblegum. Bubblegum may provide Information (including Personally Identifying Information) to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with Bubblegum. These analytics providers may use tracking techniques other than HTTP cookies to recognize your computer or device and/or to collect or compile this information. These techniques may be used directly on Bubblegum. Bubblegum has no responsibility for the technologies, tools or practices of the third parties that providing analytics products and services to Bubblegum. Please also keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.
Bubblegum may allow third party advertising serving companies, including ad networks (“Advertisers”), to display advertisements or provide other advertising services on Bubblegum. These third party Advertisers may use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record demographic and other Information about you, including your activities on or off Bubblegum. These techniques may be used directly on Bubblegum. Please keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.
Advertisers may use the information collected to display advertisements that are tailored to your interests or background and/or associate such information with your subsequent visits, purchases or other activities on other websites. Advertisers may also share this information with their clients or other third parties.
If Bubblegum currently may be using one or more of the following Advertisers to provide advertising and related services on Bubblegum. If you would like to know about their information gathering and privacy practices, we use the Standard Terms and Conditions set forth by the Internet Advertising Bureau (IAB).
If your employer or another party provides you with a subscription to Bubblegum, we may notify the provider when you access or use your subscription. When providing such notices, we may disclose Personally Identifying Information, such as your name or email address.
Bubblegum may use third party payment processors, including PayPal, CyberSource, Litle, Stripe, and Authorize.net, to process financial payments for certain Bubblegum services. When you make payments to Bubblegum and/or obtain certain Bubblegum products or services, Bubblegum may transfer certain Information (including Personally Identifying Information) to these payment processors for the sole purpose of facilitating the payment transaction, such as your Name, Address, and Credit Card Information.
URL and Referrer Details
When you visit Bubblegum websites, certain information about the content or activities you have engaged in on Bubblegum may be reflected in the Uniform Resource Locator (“URL”) for the page you are viewing on Bubblegum (i.e., the Internet “address,” commonly displayed in the browser window). For example, the date or title of an article you are viewing may appear in the URL for that page. In addition, if you are logged into a Bubblegum account, certain account information (may be visible in the URL when you visit your account on Bubblegum. If you leave Bubblegum to visit a third party website, including when you click on an advertisement or link or when you share information through a social plug-in (like the Linked In “in” button), the information contained in the URL may be transmitted to the third party website by your browser.
Public Comments and Sharing
Bubblegum encourages active participation by users, including through comments on Bubblegum. However, please be aware that if you voluntarily disclose Information, personal or otherwise, on Bubblegum, that Information can be viewed, collected and used by others, including other users, search engines, advertisers, third party applications developers, and anyone with access to Bubblegum. Bubblegum has no control over the use, collection or disclosure of any Information that you post publicly on Bubblegum.
Change of Control
If Bubblegum, or substantially all of its assets, is acquired by another company or party, user Information will be one of the assets transferred or acquired by the purchaser. You acknowledge that such transfers may occur, and that any purchaser of Bubblegum or its assets may continue to collect, use and disclose your Information as set forth in this Policy.
Security and Protection
We have implemented reasonable security measures and practices in an effort to protect the confidentiality of your Personally Identifying Information (other than Personally Identifying Information that you have elected to disclose to others). However, no security system is impenetrable. It may be possible for third parties to intercept or access information you provide to Bubblegum. Bubblegum cannot guarantee the security of your Personally Identifying Information, nor can we guarantee that information you supply will not be intercepted while being transmitted to Bubblegum. It is important for you to protect against unauthorized access to your password(s) and computer or device, and to log off when using any shared computer.
Email or Text
We may contact you by e-mail, text message or other equivalent electronic communications if you access Bubblegum products or services or register for events, webinars or other content or services provided by Bubblegum. By visiting or using Bubblegum content, products or services, or registering for or attending Bubblegum events or webinars, you specifically consent to the receipt of these e-mail or text message communications. If you do not want to receive emails, text messages or other communications from us, please notify us by email at [email protected] and include sufficient information for us to identify your account, including your Name, Email Address (or Cellphone Number) and the specifics of your request. If you unsubscribe, Bubblegum may still contact you via email or text message for administrative purposes or concerning any products, services or events for which you have registered or are using.